Bank of America Essay Example for Free

Bank of America Essay In a workplace where multiculturalism exists is a diverse and successful workplace. Diversity helps workers and customers to do business freely because majority of customers are comfortable to communicate with people from their own culture. Pacific City Bank a financial company, which is not a diverse bank, has employees from only one culture and this has made way for customers from the same culture to be comfortable to do business with them. From the higher level C.F.O to the vice president of the company everyone is from the same culture. It is positive fact for the customers from the same culture to feel comfortable to communicate and have safety when doing business, but there are many negative effects of not having diversity in a workplace. When your doing business in a multicultural country, it is not viable to stick to doing business only with one culture, as the potential of the company cannot be reached. Customers from other cultures would not be comfortable to do business, as they cannot understand their language or might feel out of place to do business. Whereas Wells Fargo another financial company, which is majorly known for diverse workplace has more benefits compared to Pacific city bank. Customers are more comfortable to bank with Wells Fargo, as they feel comfortable with the choices of diverse people available to communicate with. Wells Fargo’s main goal is to make their customers comfortable while banking with them. By hiring diverse employees, their workers will understand basic methods on how to act in front of another employee or customer from different cultures. Wells Fargo respects other cultures and policies. The company’s council including the Chairman, C.E.O and other senior leaders meet quarterly to establish goals and set up directions when partnering with committee in the areas where there is diversity and market segment diversity. They ensure there is supporting infrastructure and inclusion- related behaviors as the â€Å"work of all† versus the â€Å"work of a few†.

Essays --

Today, college sports are no longer just fun and games; these sports are a business. But this business comes with a price. Arian Foster, a running back from the Houston Texans has recently come out stating that he took money on the side while playing football at the University of Tennessee. Fosters reasoning to why he took money on the side was that he was a college athlete who sometimes had no money to eat, "I really didn't have any money or food at times.. Our stadium had like 107,000 seats; 107,000 people buying a ticket to come watch us play.. We had just won. Signing autographs, taking pictures. Then I walk back, and reality sets in. I go to my dorm and open my fridge and see there's nothing there." (Rockwell) Foster argued that employees should be paid for their work and that he saw nothing wrong in what he did. He states that he was just a college athlete trying to get buy, trying to pay his bills and have food on the table. These college students are working for the schools a s athletes; they are putting their health on the line, providing revenue for the school and are working twice as hard as regular students at the school so they should not be punished for taking what the NCAA considers to be improper benefits. Firstly, in accordance to the rules set by the National Collegiate Athletic Association, also known as the NCAA, an extra or improper benefit can be described as any special treatment or arrangement by an employee or a representative of the institution that provides the student-athlete a benefit that is not given to the other students of the institution and that is not authorized by the NCAA. The rule book goes on to say that â€Å"if the student-athlete receives an extra benefit not authorized by the NCAA legislation ... ...aybe shoes or even a free meal. In conclusion, â€Å"being a student athlete is tough because one represents the school, and the way one carries oneself will say a lot for one’s self and one’s school program. Being an athlete is not just playing the game, it is more like a job,† (McCleod). At the end of the day, whatever brings in money should be compensated accordingly, for any business. These student-athletes do not have to receive million dollar contracts but the universities and the NCAA should not punish these students for accepting improper or extra benefits whether it is from fans, employees of the institution, or recruiters. These athletes are not only students, but they are employees to their universities, they do not necessarily need to receive monetary value for their playing but being punished for accepting benefits that they earn and deserve is outrageous.

Sociology Ch Notes

Are a Result of the collection and analysis of data from a variety of sources such as: Interviews Observations Surveys They are models that allow us to generalize and make predictions Students Need To Be Objective When Studying Sociology Do not be subjective We all have a belief system that can be a problem when studying sociology Remove the â€Å"I† Social Control = the social mechanisms that regulate people's actions – Studied through 3 paradigms: Functionalism Conflict Theory Symbolic Interactions A paradigm is a theoretical framework through which scientists study the world.Founders of the Discipline of Sociology Functionalists: Augusta Comet (1798-1859) – Wanted to build better societies Recognized 2 equal yet opposing forces in society: Social Static (Tries to keep things the same) & Social Dynamics (force for change & conflict) Founders Continued:- Herbert Spencer-social Darwinism Emilee Druthers (1858-1917) First social researcher to carry out an Investig ation using a large scale collection of data & wanted sociology to be more scientific Ideas and values are the driving force structure could influence human behavior Social Solidarity = The bonds that unite society – Shared beliefs These are important for society to operate harmoniously Collective Conscience = A group's common values, goals, outlook, interpretation of events & identical ways of thinking in smaller societies Solidarity = how connected people feel to others in the environment Mechanical Solidarity = Pre-longitudinal Organic Solidarity = Social ties based upon a functional interdependence of the members of society (we are all dependent upon other, people we do not even know, for our everyday necessities) This is less personal than with mechanical solidarity hen everyone knew each other, what to do, how to behave, and their place in the scheme of things. A lack of solidarity can lead to Egoistic Suicide -few social connections and isolation Alarmists Suicide â₠¬â€œ Exceptionally high level of solidarity places the soup's interests as superior to the individual's. Fatalistic = Too much social control and Anomic = rapid change, usually economic. Division of Labor = A unifying force Tailcoat Parsons – One of the most influential Functionalists Robert Morton – – Manifest Consequences = the intended consequences of an action, LatentConsequence = unintended consequence of an action, & Dysfunctional Consequence = when an action weakens social bonds (a negative societal effect) Conflict Theorists: Karl Marx (1818-1883) – Extreme influence on world politics Focused upon discord and exploitation in society Social change, social institutions and social values are dictated by economic forces Bourgeoisie- Owners of the means of production Proletariat – Sold their labor Capitalism- Bourgeoisie seek to maximize profits & exploit workers Alienation – Workers removed from creativity and achievement, leads to despa ir False Consciousness Historical Materialism Harriet Martinets (1802-1876) – Little recognized – Focused upon Industrialization & Capitalism, class, race & gender inequalities W. E. B. Du Bois (1868-1063) – First African American to receive Ph. D. From Harvard. Studied dual heritage & advocated the eradication of prejudice and discrimination Jane Adams (1860-1935) – Hull House – Poverty results from ignorance and structural barriers, not from failings in the morality of a person. John Bellary Foster – The negative effects of capitalism on society and the planet as a whole. C.Wright Mills – Social Conflict (Marxist) Sociological Imagination† = A way of thinking that gives you an understanding of the societal forces that shape your life- how society influences the outcome George Herbert Mead (186-1931)- Founder of Symbolic Internationalism, interested in colonization George Simmer (1858-1918) Interaction amongst people is influen ced by size of group Herbert Blamer – Human beings behave toward things on the basis of the meanings they ascribe to those things – Contagion = a rapid, irrational mode in which people don't think rationally or clearly = in a group setting. People ‘lose their heads' and react eke acting Howard Becker – Labeling Theory – Human action is related to the labels attached to it. A label is attached to a certain behavior when a group with powerful social status labels it deviant. Deviance is rooted in the reactions and responses of others to an individual's acts. Max Weber (1864-1920) Began as Karl Marx, social class influences our outcomes, but thought that Mar's two class system was too simple. Wealth is important, but so are political power and social status.Discussed the emerging Bureaucracies and Rationality . The Protestant Ethic led to or influenced the rise in Capitalism. The accumulation of wealth is a sign of God's favor. Stressed that the study of sociology should be value free with no personal bias Emerging Paradigms Feminist Theory Gendered and interdisciplinary Exchange Theory Our social experiences consist of a series of rewards and costs. People want to maximize their rewards and minimize their costs which leads to their choice of social action Environmental Theory How do societies adjust to ecological changes (Beasts of The Southern Wild movie). Humans are Just one type of organism sharing the ecological space with animals.

Soler Conjugation in Spanish, Translation, and Examples

Soler is a Spanish verb frequently used to indicate the action of doing something as a customary practice or that something usually happens. It has no direct English equivalent, but it can be translated as tends to do something or usually does something. This article includes soler conjugations in the present and imperfect indicative, the present and past subjunctive, and other verb forms such as the gerund and past participle. Using the Verb Soler Soler is a unique verb for three different reasons: Soler is a defective verb in that it isnt used in all forms. It is rarely used in tenses other than the present indicative, imperfect indicative and present subjunctive, although it can be used with the past participle to form the present perfect. It isnt used in the preterite, future, or conditional tenses, nor in the imperative mood.As an auxiliary verb, it is always followed by an infinitive verb.Soler is a stem-changing verb, which means that when the stem is stressed, the -o changes to -ue. For example, the first-person indicative present form of soler is suelo. Its stem changes follow the same conjugation pattern as mover. Soler Present Indicative One of the most frequent uses of soler is in the present indicative tense. Notice that the stem changes from -o to -ue in all of the present tense conjugations except nosotros and vosotros. Yo suelo Yo suelo hacer la tarea por la noche. I tend to do my homework at night. Tà º sueles Tà º sueles trabajar muy tarde. You tend to work very late. Usted/à ©l/ella suele Ella suele ir a la iglesia con su madre. She usually goes to church with her mother. Nosotros solemos Nosotros solemos ver televisià ³n por la noche. We usually watch television at night. Vosotros solà ©is Vosotros solà ©is comer comida saludable. You tend to eat healthy food. Ustedes/ellos/ellas suelen Ellos suelen ser muy responsables. They tend to be very responsible. Imperfect Indicative The imperfect is used to talk about ongoing or repeated actions in the past. Soler in the imperfect is usually translated as used to do something. Yo solà ­a Yo solà ­a hacer la tarea por la noche. I used to do my homework at night. Tà º solà ­as Tà º solà ­as trabajar muy tarde. You used to work very late. Usted/à ©l/ella solà ­a Ella solà ­a ir a la iglesia con su madre. She used to go to church with her mother. Nosotros solà ­amos Nosotros solà ­amos ver televisià ³n por la noche. We used to watch television at night. Vosotros solà ­ais Vosotros solà ­ais comer comida saludable. You used to eat healthy food. Ustedes/ellos/ellas solà ­an Ellos solà ­an ser muy responsables. They used to be very responsible. Present Progressive/Gerund Form The gerund verb form can be used as an adverb or to form progressive tenses. This verb form is not very frequently used for the verb soler. Past Participle The past participle can be used as an adjective or to form perfect tenses like the present perfect. Perfect tenses are formed with the auxiliary haber, plus the past participle. Present Perfect of Soler ha solido Ella ha solido ir a la iglesia con su madre. She has tended to go to church with her mother. Soler Present Subjunctive In the present subjunctive there is also a stem change o to ue for all the conjugations except nosotros and vosotros, just like in the present indicative tense. Que yo suela Mi profesor sugiere que yo suela hacer la tarea por la noche. My professor suggests that I tend to do my homework at night. Que tà º suelas La jefa pide que tà º suelas trabajar muy tarde. The boss asks that you tend to work late. Que usted/à ©l/ella suela El padre espera que ella suela ir a la iglesia con su madre. The priest hopes that she tend to go to church with her mother. Que nosotros solamos El nià ±o espera que nosotros solamos ver televisià ³n por la noche. The boy hopes that we tend to watch television at night. Que vosotros solà ¡is La doctora espera que vosotros solà ¡is comer comida saludable. Your mother hopes that you tend to eat healthy food. Que ustedes/ellos/ellas suelan La consejera recomienda que ellos suelan ser muy responsables. The counselor recommends that they tend to be very responsible. Imperfect Subjunctive The imperfect subjunctive is used in situations that happened in the past, but it has the same usage as the present subjunctive. The imperfect subjunctive has two different possible conjugations: Option 1 Que yo soliera Mi profesor sugerà ­a que yo soliera hacer la tarea por la noche. My professor suggested that I tend to do my homework at night. Que tà º solieras La jefa pedà ­a que tà º solieras trabajar muy tarde. The boss asked that you tend to work late. Que usted/à ©l/ella soliera El padre esperaba que ella soliera ir a la iglesia con su madre. The priest hoped that she tend to go to church with her mother. Que nosotros solià ©ramos El nià ±o esperaba que nosotros solià ©ramos ver televisià ³n por la noche. The boy hoped that we tend to watch television at night. Que vosotros solierais La doctora esperaba que vosotros solierais comer comida saludable. Your mother hoped that you tend to eat healthy food. Que ustedes/ellos/ellas solieran La consejera recomendaba que ellos solieran ser muy responsables. The counselor recommended that they tend to be very responsible. Option 2 Que yo soliese Mi profesor sugerà ­a que yo soliese hacer la tarea por la noche. My professor suggested that I tend to do my homework at night. Que tà º solieses La jefa pedà ­a que tà º solieses trabajar muy tarde. The boss asked that you tend to work late. Que usted/à ©l/ella soliese El padre esperaba que ella soliese ir a la iglesia con su madre. The priest hoped that she tend to go to church with her mother. Que nosotros solià ©semos El nià ±o esperaba que nosotros solià ©semos ver televisià ³n por la noche. The boy hoped that we tend to watch television at night. Que vosotros solieseis La doctora esperaba que vosotros solieseis comer comida saludable. Your mother hoped that you tend to eat healthy food. Que ustedes/ellos/ellas soliesen La consejera recomendaba que ellos soliesen ser muy responsables. The counselor recommended that they tend to be very responsible.

Truth and Goodness in Immanuel Kant and St. Thomas...

Immanuel Kant and St. Thomas Aquinas account for the existence of truth in sharply contrasting ways. Kant locates all truth inside the mind, as a pure product of reason, operating by means of rational categories. Although Kant acknowledges that all knowledge originates in the intuition of the senses, the intelligibility of sense experience he attributes to innate forms of apperception and to categories inherent to the mind. The innate categories shape the â€Å"phenomena† of sensible being, and Kant claims nothing can be known or proved about the â€Å"noumena,† the presumed world external to the mind.1 Aquinas agrees that all knowledge comes through the senses, but disagrees with Kant in arguing that categorical qualities do not originate†¦show more content†¦The two views of truth have divergent consequences for ethics. Aquinas’ philosophy produces a tradition of moral clarity that endures to the present, while the philosophy of Kant leads ultimat ely to the cultural relativism and moral skepticism that are widespread in the modern world. For Immanuel Kant, truth is accessible to the mind only because it derives from rational categories already in the mind. Although knowledge begins in the senses, Kant claims, â€Å"besides what is given to the sensuous intuition, special concepts must yet be superadded—concepts which have their origin wholly a priori in the pure understanding, and under which every perception must be first of all subsumed and then by their means changed into experience.†6 The sources of such synthetic a priori concepts are categories inherent in reason, and Kant supplies a table of such categories, including in it: Unity (measure), Plurality (magnitude), Totality (whole), Reality, Negation, Limitation, Substance, Cause, Community, Possibility, Existence, and Necessity.7 Thus, the understanding of any perceived thing as a whole entity, or as having an independent material existence, or as being caused by anything, or as itself the cause of anything has its origin in ration al categories in the mind and is not traceable to any essential quality or state of being that can be attributed to the thing in itself, according to Kant.Show MoreRelatedAnselm s Argument On The Ontological Argument1614 Words   |  7 Pagesbe thought of. A number of philosophers do not agree with Anselm’s argument, such as Gaunilo, St. Thomas Aquinas, and Immanuel Kant. However, despite these arguments against him, Anselm’s argument is still valid. Anselm’s argument, the ontological argument, states that we cannot imagine something that is able to be greater than God. There are six premises for his argument: first, it is a theoretical truth that God is the greatest possible being that is able to be thought of. Second, God is presentRead MoreEthical Theories Of Ethical Theory1461 Words   |  6 Pageswith the process of making righteous decisions. There are four different ethical theories that have contributed such relevance in today s current ethical theory. These theories are Utilitarianism, New Testament Exegesis, Saint Thomas Aquinas ´ ethical views, and Immanuel Kant s ethical philosophy. Utilitarianism is a doctrine of utility and helps us find the good out of a situation of ethical circumstances. Through utilitarianism, it states that we should try to produce the greatest amount of goodRead MoreDo God Exist ?1960 Words   |  8 Pagesmetaphysical. Actually, these arguments seek to prove that the existence of a being or having faith with at least one attribute that only God could have is logically necessary.    2. Believing and having faith in God will only resort to one thing—goodness.    3. Faith has something to do with one’s conception about God.    4. The existence of God remains a matter of faith since it’s difficult to prove God to someone who does not believe.    5.  Ã‚  Ã‚  Ã‚  There are arguments that attempts to give informationRead MoreChapter 1 THE NUTS AND BOLTS OF REASONING 25116 Words   |  21 Pagesnot do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test. –William James 1.1.6 He that is taken and put into prison or chains is not conquered, though overcome; for he is still an enemy. –Thomas Hobbes 1.1.7 Logic is the last scientific ingredient of Philosophy; its extraction leaves behind only a confusion of non-scientific, pseudo problems. –Rudolph Carnap 1.1.8 It s always felt natural, because I m generally very comfortable with people

The Portrayal of Women in Homers Odyssey Essay - 1817 Words

Does Homer exhibit gender bias in the Odyssey? Is the nature of woman as depicted in the Odyssey in any way revealing? Upon examining the text of the Odyssey for differential treatment on men and women, it becomes necessary to distinguish between three possible conclusions. One, differences in treatment reflect the underlying Homeric thesis that women are different but equal in nature, Two, different treatment of men and women in the text reflect a thesis that women are different and unequal in nature -- arguments about misogyny fall in here but a host of other interpretive possibilities are possible too. Three, the different treatment reflects simple ignorance. How much do we attribute what we discover to male authorship -- or†¦show more content†¦Male seducers are represented as boys sowing their oats -- part of normal living. Seduced females are viewed as weak and treacherous -- a treachery that woman in her frailty is unable to avoid. This is a very bizarre message . The overt and easy emotional character of men and women is possibly one of the reasons many find this poem so enduringly human. Whatever our weaknesses and failings as humans men and women both are deeply moved by thoughts of home; memories of old love; lost friends; lost youth; and death. Men weep -- Odysseus prodigiously throughout the poem -- the poem is drenched in tears (squeeze text)-- and laughter too. The emotional overtones here are easy and free -- its an attractive and I think healthy world in that regard. there are contemporary understandings of human nature that view the capacity for easy emotional discharge as a key to thinking well, thinking rationally. Our intellectual capacities can be stopped up, occluded by, unfinished emotional work. A good cry, a good laugh, a good scream, is just what the doctor ordered. Retentive individuals, cultures, genders, tend to act differently -- irrationally in some areas. An alternate tack is to confront the unequal in nature charge -- misogynist in particular claim head on. Far from evil -- women in the Odyssey -- Penelope in particular -- present and offerShow MoreRelatedEssay about Portrayal of Women in Homers Odyssey719 Words   |  3 PagesThe Portrayal of Women in  Homers Odyssey In the first section of Odyssey, mortal women are presented to us as controlled by the stereotypes and expectations of the culture of the day, and it is only within that context that we can consider the examples Homer provides of women to be admired or despised. He provides us with clear contrasts, between Penelope and Eurycleia on the one hand, and Helen and Clytemnaestra on the other. In Penelope’s case, it is made clear that her freedom of actionRead MoreAn Essay on the Illiad868 Words   |  4 Pageshis culture’ and thus both The Iliad and The Odyssey are directed sources of their own period. Select any one episode or scene from either of the poems as one that you feel is most memorable. What does it tell about Homeric culture? A writer is a reflection of his age. A work of art is considered a mirror of the customs, culture, and concepts of the age to which it belongs. Homer’s writings are a true representation of this. His Iliad and Odyssey both reflect the old Greek culture, yet in HomericRead MoreThe Impacts Of The Odyssey In Homers The Odyssey1166 Words   |  5 PagesHomer’s epic poem The Odyssey follows Odysseus on his long journey home. The Epic also includes the stories of Odysseus’ family left behind: the travels of his son, Telemachus, and how plenty, of what we would now call â€Å"home wreckers†, suitors pressured his wife, Penelope, into marrying one of them. The characters are beautifully crafted and the story is truly epic. All the elements presented can bring in any reader from any century, the Cyclops, the Gods, the trickery of Penelope, and the disguisesRead MoreVarying Cultural Structures in Homers The Illiad and The Odyssey1008 Words   |  5 PagesGreek m ythology deals significantly with culture and its factors, as they describe the societies and the people inhabiting it by depicting their everyday life and the state of their land. Both Hephaestus, in Homer’s Iliad, and Odysseus, in Homer’s The Odyssey, set out to portray the cultures that they saw, yet the cultures and societies varied greatly, from Hephaestus illustrating the highly developed societies of the Greek and their culture; while on the other hand, Odysseus seems baffled by howRead More Homers Odyssey and Dr. Seuss’ Youre Only Old Once Essay1512 Words   |  7 PagesHomers Odyssey and Dr. Seuss’ Youre Only Old Once      Ã‚  Ã‚  Ã‚   What animal walks on all fours in the morning, on two legs at noon, and on three legs at night? The famous riddle of the sphinx that has been pondered for many years; it is a universal issue that affects all people of every nationality, ethnicity, religion, or geographic area. We, ourselves, are the answer to this puzzle and yet we fight this explanation with every tool possible. We avoid it, refuse to admit it, read about it, jokeRead MoreEssay Homers Women: Empowerment from an Unlikely Feminist1959 Words   |  8 Pages Women have always been treated unfairly in society. Even in the modern era, women have just begun to receive their rights, many of which their male counterparts received long before. Women have their unique history and when looking back and learning of the histories behind people, including the background on women, the first place historians look are written works. Greek society is no different since much is known about it through Greek literature, such as the epics the Iliad and the Odyssey. HoweverRead MoreDifferences and Similarities in The Odyssey and Inferno When going through the stories The Odyssey600 Words   |  3 PagesDifferences and Similarities in The Odyssey and Inferno When going through the stories The Odyssey by Homer and Inferno by Dante, you get the feeling of how diverse, yet similar the two stories are. When reading The Odyssey, you find Ulysses trying to get home to his love, Penelope. He has been gone for twenty years, and through those years, he has struggled with good and evil, just like Dante in Inferno. Ulysses finds himself time after time fighting off gods and their children. Dante, strugglingRead MoreHuman Behavior Flows From Three Main Sources : Desire, Emotion, And Knowledge1427 Words   |  6 Pagesshowing similarities and differences expressed in The Odyssey and The Penelopiad. Stanley Lombardo’s translation of Homer’s The Odyssey is a story of Odysseus, Penelope’s husband, and his journey home after the battle of Troy. Throughout The Odyssey, the reader is left to evaluate Penelope’s behavior when he is gone as well as some of her actions when he returns from his journey. Margaret Atwood’s The Penelopiad, is a book related to The Odyssey; however, it is from Penelope’s point of view now thatRead More Greek Mythology Essay1090 Words   |  5 Pagescharacters in Greek Mythology can have several different interpretations. Among these characters are the dangerous, yet gorgeous Sirens, bird-women who sit on a cliff singing bewitching songs to captivate the minds of innocent travelers and bring them to their deaths. In Homer’s The Odyssey and Margaret Atwood’s â€Å"Siren Song,† both poets give different portrayals of the Sirens. Homer believes the Sirens to be irresistible in order to establish men as heroes whereas Atwood depicts them as unsightly andRead MoreExplain The Influence Of Homers Odyssey On Margaret Atwood2018 Words   |  9 PagesExplain the influence of Homer’s Odyssey on Margaret Atwood. Margaret Atwood said that after reading The Odyssey she had two questions; â€Å"what led to the hanging of the maids and what was Penelope really up to?†. In writing The Penelopiad, she felt she was able to answer those questions. The Odyssey is from Odysseus’ point of view, recorded by Homer, but is not the only version of the story as it was mainly handed down through generations orally, which can lead to details being changed. She wanted

Foreign Market Analysis on Launch of Samsung Galaxy S7 Edge

Question: Discuss about the Report for Foreign Market Analysis and Launch of Samsung Galaxy S7 Edge. Answer: Introduction Background Monaco is poised to be a lucrative market for smart phones such as the Samsung S7 Edge, often associated with high-class and middle-class individuals. Economic advancement was impelled in the late nineteenth century with the opening of the nation's first gambling club, Monte Carlo, and a railroad association with Paris. From that point forward, Monaco's gentle atmosphere, awe-inspiring landscape, and upscale betting offices have added to the realm's status as a chief visitors destination and diversion place for the rich and acclaimed. In later years, Monaco has turned into a noteworthy keeping money focus and has effectively tried to expand its economy into services and little, non-dirtying enterprises. The Principality has no wage levy; less business levies, also it is notable as a sanctuary for minimal taxation. It is additionally the organizer of the yearly road tour, the Monaco Grand Prix, a first of the Grand Prix of Formula One. Monaco boasts the globes second most astounding nominal GDP per capita at $146,133, GDP Purchasing Power Parity (PPP) per capita at $129,352 along with per capita GNI of $172,142. Likewise, it has a rate of unemployment at 1.9%, with more than 45,643 laborers who drive from France as well as Italy every day of the week, except weekends and public holidays. As indicated by the CIA World Factbook, Monaco has the least destitution population along with the most astounding figure of moguls as well as very rich people per capita on the planet. For four years consecutively, Monaco had the world's most costly real estate bazaar in 2012, at $55,000 per square meter (Monaco Statistics, 2016). The state holds syndications in various divisions, including tobacco and the postal administration. The phone system (Monaco Telecom) used to be completely possessed by the state. Then a portion of the company was sold to the investing public through an initial public offer (IPO). It is still, nevertheless, a restraining infrastructure. Expectations for everyday comforts are high, generally tantamount to folks in affluent French city territories. The economy of Albania is generally steady and shows potential for financial development. Its move from communism to free enterprise is additionally thought to be a significant achievement. In 2012, its GDP was at 12.35 billion U.S. dollars and is anticipated to increment up through 2020. Italy is the nation's most vital exchanging accomplice. In 2014, Albania had an exchange deficiency of $ 3 billion, despite the fact that the stature of the nation's exchange deficiency happened in 2008 with a less of just about $ 4 billion. Nevertheless, Albania has been relentlessly expanding its fares since 2004. In 2012, the national obligation of Albania added up to 63% of its GDP. One of the five meeting criteria to join the Euro region is an obligation to GDP proportion of not more than 60 percent, an objective the nation is probably going to accomplish throughout the following couple of years. Objectives of the study Business potential of a Smartphone The market demand for Samsung S7 Edge The economic and commercial size of Monaco vs. Albania Scope of the study This paper revolves around the bustling economy of Monaco. Smartphone manufactures have been keeping a keen eye of the lucrative economy, which is usually full of partygoers and holidaymakers. Samsung, recognized for purchaser products such as cell gadgets and domestic entertainment structures, is the global leading cell phone dealer. Considering that 2012, the South Korean organization has held a share of 21% to 33% within the Smartphone marketplace (Statistia, 2016). Apple has always been its closest rival over time, even as brands, which include Lenovo and Huawei, have additionally elevated their telephone marketplace share. Samsungs principal line of telephone merchandise is the Galaxy series, the first of which was released in April 2009. The business enterprises telephone shipments have increased hastily from 2.5 million on the beginning of 2010 to 86 million in the second half of 2015. In addition to being the chief inside the telephone marketplace, Samsung also holds a huge percentage of twenty-five percent of cell telephone income. That year of 2015, the South Korean organization bought over one hundred million mobile phones worldwide (Statista, 2016). Analysis of Monaco and Albania On 31 December 2014, the populace became envisioned at 38,400 inhabitants in line with the terms of Ministerial Decree No. 2016-290 of 20 April 2016. Between every census, the population figures are updated yearly in accordance with Sovereign Ordinance No. 2,726 of 27 April 2010 enhancing the Ordinance of 16 December 1862 on wearing out a census. A fashionable census of the populace is undertaken at ordinary durations. The most recent came about in 2000 and 2008. For the 2008 census, the methodology chosen met a 3-fold purpose to be in line with global census practices, take Monaco's unique needs and traits into consideration and improve the processing and reliability of the statistics acquired (Shankar, Gregory Farley, 2012).. The forms of incorporate questions in step with suggestions endorsed with the aid of the United Nations organization on carrying out a census. They have been changed since the 2000 census to take technological modifications and environmental problems into consideration. To make the questions easier to recognize and consequently reap extra reliable answers, the bureaucracy are available in English and Italian further to French, and a free helpline is available to citizens. The populace pyramid of Monegasque nationals has an abnormal form, due in part to the small populace and additionally to the 'naturalization' phenomenon that influences its form (Alice Bobby, 2010). Albania is an average nation in terms of income in Western European principles, with GDP per capita more prominent than the few nations in the locale. The GDP per capita (communicated in PPS Purchasing Power Standards) remained at 36% of the EU normal in 2009. Unemployment rate of 13.3% is significantly lower than numerous nations in Balkans, For example; Serbia has an unemployment rate of 24%. Farming in Albania utilizes 46.7% of the populace and around 25% of the land is utilized for agrarian purposes. Farming adds to 18.9% of the nation's GDP. Overall, the Albanian economy is not suitable for marketing high-end smart phones like the Samsung Galaxy S7 edge. The marketing strategy for such a phone will be more penetrative in Monaco. SWOT Analysis Strengths Samsung is the arenas most booming electronics producer; it is the sectors biggest producer of TV sets, liquid crystal display panels, cellular telephones and smart phones. Samsung is the arenas primary marketer of mobile phones with 23% of the worlds biggest market proportion in 2015. Samsung has robust manufacturing and advertising talents. Weaknesses Samsung is profoundly dependent on client electronics sales in markets with restricted capability for increase, which include the US and Europe, for an awful lot of its profits. A few purchasers view Apple products as more advanced and reliable than Samsung merchandise. A few Chinese manufactures are coming up to Samsung inside the phone marketplace. Opportunities Growing market for smart phones, Tablets and other cell gadgets, specifically in growing economies in which purchasers are unusual with desktops computers. Elevated orders of tablet and smart phone answers, or solutions Developing middle class in developing economies will enlarge marketplace for customer electronics. Threats Declining or stagnating middle-class earning in the US ought to lessen purchasing power in key markets for Samsung. Chinese producers along with Huawei and Xiaomi could become critical competitors to Samsung; those organizations proportion of the important mobile device marketplace is developing while Samsungs is declining. Evaluation of potential Samsung Electronics Co. Ltd. is certainly the patron subordinate of electronics in the overall Samsung organization, a multinational based totally in South Korea. Out of the boundary of Korea, Samsung is deemed as the sectors biggest maker of cellular equipment and smart phones, which includes the quite trendy and triumphant Galaxy series. It is also the worlds biggest producer of TVs and LCD panels. Because of its production and advertising expertise, Samsung is considered the sectors second largest patron electronics agency. Its American competitor, Apple Inc. suggested huge sales. Samsung did record predicted revenue of $43.25 billion for the financial period of April to June in 2015. That number is primarily based on sales of forty eight trillion Korean won (French, Reynolds Rowena, 2011). The global cell phone market grew 12% in the 12 months of 2015, with 342 million shipments, consistent with records from the International Records Enterprise (IDC). This boom was commonly because of profits experienced in rising markets in Middle East and Africa (MEA). This area's consignment was somewhat lesser than projected therefore; IDC looks forward to a substantive delay in phone consignments as China, North America and Western Europe including Monaco and Albania, joins the expansion test in 2015. Samsung reasserted its international control with an improved focus on an affordable Smartphone (Tarun Shankar, 2013). Source: Gartner, 2016 Samsung has a considerable market share compared to other manufactures in the world, as we can notice in the figure above. Country choice The Galaxy S7 edge is likely to have a successful run in Monaco subsequent to its launch. The primary reason is that Monaco is some sort of a holiday resort and people are ready to spend a lot of money on new things. Moreover, almost all the people are employed due the neglible population of about 39,000. The growth in employment (public and private region), which changed into 2.7% as at 31 December 2014, and in wages brought about boom of 4.2% in the total extent of wages paid out. That pay represents half of GDP, illustrating the percentage of yearly-created wealth that is redistributed in the form of salaries and social protection contributions (Ross, 2012). Determination of targets The 17 million smart phones will somehow wreck the record that is currently held via the variety of Galaxy S6 gadgets, which was 14 million. The Galaxy S4 was the second most successful phone having shifted 15 million gadgets within the identical window of time when it was launched. As for the ratio of devices to be churned out, Samsung has decided to trade it to learn a lesson from its S6 areas loss of supply. Changing from a 4:1 to 6:4 ratios, Samsung hopes a good way to a probably lucrative call for the Galaxy S7 edge (Abhijit et al, 2013). Strategy description Increase and improvement are critical elements of technology (Gerard, Kathryn Carol, 2011). Consumers are in no way attached with certain generation products, they usually attempt to have the first-class. Such state of affairs has obliged technology manufacturers to create rapidly new devices that could fulfill the wishes of clients. Society has continually loved when the machine maximizes their lifestyles comfort and reduces the time spent on undesirable/easy obligations. Nowadays, Samsung has sparked regarding originality and in preference to fulfilling the wishes of the people. Moreover, Samsung has a fascinating plus a large assortment of manufactured goods. Their assortment consists of Tablets, laptops, TVs, smart phones, fridges, and so forth. By using this, I suggest that Samsungs advertising method has helped the company to entrust on each of the manufactured goods. 4.2 Advertising activities In an article by the Cult Branding Company (2016), the selling strategies of the Samsung S7 edge can be classified as follows: Cause Marketing Finding reasons each customer and the organization cares approximately can build trust in a commercial enterprise. This calls for inner knowledge approximately what an enterprise cares about and whom they need to assist in the any country. Relationship Marketing Many modern businesses build relationships with their clients in preference. Customers who love an emblem or logo may even spend extra money with the product. Transactional Marketing Using sales can be difficult, especially for retailers that have to sell continuously products in high volume to customers. So that it will stay with the needs of shareholders, stores need to inspire purchasers to shop by means of coupons, discounts, liquidations, and income events. 4.2.4 Scarcity Marketing In some markets, it is vital to govern how a great deal product is to be had at one time. In lots of instances that is carried out due to the difficulty of acquiring raw substances or good value of the product. An enterprise can also decide to make their products reachable to just a few clients. Word-of-mouth Consumers are often eager to share with the arena the product they find irresistible. Scores of clients find value in sharing stories of their preferred product. Word of Mouth is a historical approach people found out what to buy. Cutting-edge marketers have learned a way to generate real word of mouth for their enterprises and the goods they constitute. Conclusion Businesses need to be familiar with the buyers involvement ranges for their merchandise so they understand what problem fixing strategies the purchaser may be applying. There are three primary types of trouble fixing techniques used: routinized reaction conduct, restrained problem solving, and prolonged hassle solving. The prolonged hassle solving technique happens for excessive customer involvement merchandise, wherein clients spend greater time taking into consideration their choice. For that merchandise, a product with robust positioning and recognition is possibly conspicuous. Routinized Reaction Behavior (RRB) and constrained trouble solving (CTS) is used for merchandise with much less customer involvement, in which charge and availability can be extra determining elements than the brand or emblem reputation. Knowing how the client purchases a product, an agency can expand the suitable stage of brand positioning via an advertising blend. References Abhijit B, Sandeep B, Abhijit G, and Dhruv G (2013) Consumer Evaluations of Sale Prices: Role of the Subtraction Principle, Journal of Marketing, Vol. 77, No. 4, pp. 49-66. Alice M. T and Bobby J. C (2010) Kellog on Marketing, 2nd edition, John Wiley Sons French J, Reynolds L, Rowena M (2011) Social Marketing casebook, SAGE Gerard H, Kathryn A and Carol B (2011) the SAGE Handbook of Social Marketing, SAGE Monaco Statistics (2016) Economy and Finance [Online] Available from https://www.monacostatistics.mc/ [Accessed 29 August 2016] Ross D (2012) Marketing Geography: with Special Reference to Retailing, reprints. Rutledge Shankar V, Gregory S and Farley J (2012) Handbook of Marketing Strategy, Edward Elgar Publishing Statista (2016) The statistics Report. [Online] Available from https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/ [Accessed 29 August 2016] Tarun Kushwaha and Shankar V (2013) Are Multichannel Customers Really More Valuable. The Moderating Role of Product Category Characteristics, Journal of Marketing, Vol. 77, No. 4, pp. 67-85. The Cult Branding Company (2016) 52 Types of Marketing Strategies [Online] Available from https://cultbranding.com/ceo/52-types-of-marketing-strategies/ [Accessed 30 August 2016]